NielsenIQ and WDL join forces to quantify future demand of GenZ

Vienna, Austria, September 13, 2024 – World Data Lab, a portfolio company of Sparring Capital Partners, and NielsenIQ, one of the globally leading consumer insights companies, have joined forces to quantify the future demand by Generation Z.

In an exclusive online event the partners will cover the future of consumer spending, with a focus on Gen Z. WDL will also share the latest updates from its World Consumer Outlook delivering insights from consumer spending projections for 180+ countries through the end of the decade.

About World Consumer Outlook

World Consumer Outlook, powered by World Data Pro, provides in-depth analysis and forecasts on global consumer trends. Our comprehensive reports cover demographic changes, spending patterns, and macroeconomic shifts across 183 countries, helping businesses and policymakers make informed decisions.

About World Data Lab

World Data Lab (WDL) is an innovative data analytics organization specializing in providing actionable insights based on comprehensive economic, demographic, and market data. World Data Lab aims to make data-driven decision-making accessible to leaders and organizations around the world, thereby contributing to sustainable and inclusive global development.

About Sparring Capital Partners

Sparring Capital Partners is a Vienna-based private equity firm founded by a group of entrepreneurs to provide capital and expertise to companies with strong growth prospects. The focus is on companies that apply transformative technologies as part of their unique position in the market or need such a position to remain competitive in the long term. Sparring works with Austrian and international family offices in this regard.