WDL’s World Consumer Outlook 2025 – The Resilient Consumer
Vienna, Austria, June 17, 2024 – World Data Lab, a portfolio company of Sparring Capital Partners, issued its World Consumer Outlook 2025, demonstrating the resilience of consumer spending across major markets, categories, and age groups. World Data Lab projects that in 2025 the world will add 131 million new consumers and $3.2 trillion in consumer spending. India has been expanding its pole position and is projected to add 47 million new consumers, followed by China which will add 30 million. However, the USA will drive consumer spending growth of more than $700 billion.
However, the biggest shift is happening across age groups. While Gen-Z is poised to be the largest and most prosperous generation ever, their spending power will only only unfold over the next two decades as GenZ incomes rise. “Today, older and more affluent consumers are the main forces of consumer spending growth” says
Wolfgang Fengler, CEO of World Data Lab, “as nearly half of the new consumers will be older than 50 years old.” Prominent business leaders were present at the launch of the World Consumer Outlook, where a multi-year data partnership between World Data Lab and L’Oréal.
Asmita Dubey, Chief Marketing and Digital Officer of L’Oréal, noted that “at L’Oréal, we leverage data analytics to understand consumer behaviors and preferences at a granular level. This allows us to anticipate trends, personalize experiences, and deliver products that resonate with our diverse global audience”
WCO is a critical resource to ground your strategic planning and budgeting on actual consumer demand forecasts and demographics drivers of change.
To download the presentation from the World Consumer Outlook HERE
For more information, please contact: anne.mason@worlddata.io
About World Consumer Outlook
World Consumer Outlook, powered by World Data Pro, provides in-depth analysis and forecasts on global consumer trends. Our comprehensive reports cover demographic changes, spending patterns, and macroeconomic shifts across 183 countries, helping businesses and policymakers make informed decisions.
About World Data Lab
World Data Lab (WDL) is an innovative data analytics organization specializing in providing actionable insights based on comprehensive economic, demographic, and market data. World Data Lab aims to make data-driven decision-making accessible to leaders and organizations around the world, thereby contributing to sustainable and inclusive global development.
About Sparring Capital Partners
Sparring Capital Partners is a Vienna-based private equity firm founded by a group of entrepreneurs to provide capital and expertise to companies with strong growth prospects. The focus is on companies that apply transformative technologies as part of their unique position in the market or need such a position to remain competitive in the long term. Sparring works with Austrian and international family offices in this regard.